Owl Studios Rev Up Produces jazz music videos. When businessman J. Allan Hall decided he wanted to start his own record label last year, he settled in Indy’s fertile jazz scene. With the new year, Hall has kicked Owl Studios into high gear. Hall has assigned Matthew Altizer, who recently helped shoot a music video for Cynthia Layne’s upcoming CD, to implement an ambitious program aimed at making Owl Studios a major label on the national jazz scene. Night and Day Owl Get Jazzed in Indy Owl Studios now an official record label According to Al Hall, owner of Owl Studios, “we are approaching the recording business from a rather non-conventional direction. I do not see us as competing in the same arena as the big guys like Sony or MGM, as we haven’t the resources nor the time to play in that sand box. A few unique aspects to our business approach make working with Owl Studios a unique and interesting opportunity.” Hall went on to explain that the compensation formula to the artist is such that royalties are paid to them at the same time that production costs are being recouped. Most record companies recoup their entire production cost before the artist sees any remuneration. This has allowed Owl to attract the top talent with the most original compositions and arrangements. “As the word spreads of our fair treatment of artists, we will maintain our ability to attract new top talent nationwide, said Hall. “We own and control our own studio, so studio time is controlled by artist at a relaxed pace as there is no pressure to hurry the process. Owl’s studio includes state of the art equipment, mics, software, and other recording equipment. Owl’s marketing effort (in addition to using the internet, Jambase.com etc) involves what Hall calls a “hit-em-where they ain’t” approach. This includes high-end retailers, resorts, spas, and other atypical music marketing venues. “(We also have) a unique approach to foreign markets in Europe, China (Hong Kong), South America and Africa where we are establishing partnerships and networks controlled by family and long time acquaintances…people who will have a vested interest in spreading both the word and the product.” Six artists sign with Owl Studios Rob Dixon’s debut CD release party: What Things Could Be |